Interview Series: Business Woman
The “Interview Series” is a chance to look at women who are in school, working, or entrepreneurs. The women answer questions about why they do what they do, what they love about it, & what interests they had that led them to the place they are in their careers or in school. This is the Business Woman Series, where women working in corporate America talk about the positions they hold right now, what made them choose this field and advice to women who are thinking about jumping into the same career path.
Name: Cady Carreras
School: Attended LSU then graduated from Southeastern University in Mass Communications
Job: Account manager at Silverback Advertising
- Why did you decide to get into Mass Communications?
I loved sports and the whole reporting aspects. I’m very into sports stats and just wanted to emerge into the field. Plus I love writing, so I thought about being a sports writer.
- What subjects were you interested in when you were in high school?
I loved English and Social Studies.
- What do you currently do?
I am an account manager for an advertising company. I am in charge of advertising needs.
- What made you decide to change career paths?
Life HAPPENED! After I graduated, I wanted to get into the workforce as a copywriter. I first started as a copywriter in the automotive industry. From there, I honed in on skills and liked it. It was a good hybrid with all the skills that I learned from college i.e. editing, shooting, production, and writing. I also learned about the advertising agency, and it made me want to do more with it. Also, I wanted to shift to the private sector instead of staying in sports because there’s more money in private sectors.
- For advertising, you could go anywhere in the nation to work for bigger companies. Why stay in Louisiana?
After (Hurricane) Katrina, I moved to Baton Rouge. I’m originally from New Orleans, and I still wanted to be statewide. I love Baton Rouge; there’s nothing like the South. Plus, Baton Rouge is like a small, big town.
- What advice would you give someone who wants to get in the communications industry?
This industry is very broad. Make sure while you’re getting your education, you’re doing internships and are involved in the field. You need to make sure you have a clear direction of what you want to do. You could get lost if you don’t know. Know what you’re good at.