“Do not be conformed to this world, but be transformed by the renewal of your mind, that by testing you may discern what is the will of God, what is good and acceptable and perfect.”
It is essential, now more than ever, to feel the connection of God & to follow His Word to navigate through our hectic lives.
Judah: The Busy Woman’s Prayer is the upliftment that every woman needs, especially during these difficult times! It is a journal suited for the busy woman who needs guidance to experience the power of intentional prayer. The journal & the owner, Marlela Clark-LeBeouf, is a great companion to help you practice God’s presence in your life. We were able to talk with this Southern Belle about what it’s like being a businesswoman during the pandemic while holding down the front at home & in her workplace:
1. What is your business? How long have you been in business?
I’d say that my business equips women to lead intentional prayer lives. For almost two years, I’ve have been selling prayer journals focused on the lifestyles of busy women. The journal turned into a weekly newsletter that featured the successes and lifestyle of other women, that later turned into a lifestyle-inspirational blog. Since opening, I’ve added a couple’s journal and other swag.
2. How has the pandemic affected your business?
The pandemic has affected my business in a few ways. First, it has changed my ability to function wholly in my shop. First, I am a mom and a wife, and then I have a full-time job where I have a leadership role. Life before the pandemic was more regimented. You know — I had pockets of time to make sure that everything and everyone got pieces of me. Now, everything is a blur; time has no beginning and no ending at home, which has lead to less thoughtful blog posts, less posting, and less time to focus and strategize on what’s next.
Secondly, I believe my readers are also having the same issue. In a world where we could be reached in many ways, we’re only now reached through email and social media. Everyone going online has crowded the playing field. Being that social media is where I do most of my business, I’ve seen a 25% reduction in the reading/email opening rate.
And thirdly, I’ve seen a slight decline in sales which could be from the economy or just being able to get in front of the eyes of my viewers.
3. Have you had to adjust or change anything about your business to fit with the times of today?
Not completely. My presence was online already. I have had to pivot and be more intentional with how I show up for my followers.
4. In the future, how are you going to move forward with your business? Will you continue using your new process?
I’m not entirely sure. I do want to stay intentional, current, and helpful in the content I bring my viewers. I think I also need to be more intentional in the way that I handle my life at home so that the time I start strategizing and pouring into my business is time spent focused.
5. What does the “new normal” look like for your business?
My new normal looks like less time to prep content, speaking events went virtual, and marketing more online instead of relying on in-person markets and vendor fairs.
6. What has been the hardest thing you have had to do because of the virus?
The hardest thing that I’ve had to do because COVID-19 and as a professional, is/was to CONSISTENTLY produce valuable, enjoyable, useful, and intentional content for my followers.
7. How has your mental health been? Have you been doing ok?
It’s up and down. Honestly, the mental load is more significant than ever. Managing your kid in school, their lessons, what the family will eat, what they will wear, is the house clean, are the clothes washed, did I pay the bills? It kind of never ends. And then there’s the fire in my belly, the something that was given to me by God, to affect women and change – and I love it and want to continue to do it. It can be a lot.
Overall – I’ m ok. I’m blessed. I’ve been deliberate about focusing on gratitude and attending therapy. I believe in treatment and Jesus. I ask myself, always, what is here now? What is good?
8. What piece of advice would you give to other business owners?
Stay the course, seek wise counsel, and don’t be afraid to ask for help! People are ready to rally behind other businesswomen and men.
9. Have other business owners/businesswomen reached out to you for help or assistance? Have you found a good group of women to bond with during these times?
No one has reached, but I have found that people are ready to assist or help when asked themselves. Our sisters are prepared to support each other.